Online free textbooks download Win Bigly: Persuasion in a World Where Facts Don't Matter

Win Bigly: Persuasion in a World Where Facts Don't Matter by Scott Adams

• Win Bigly: Persuasion in a World Where Facts Don't Matter
• Scott Adams
• Page: 320
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780735219731
• Publisher: Penguin Publishing Group

Download eBook

Online free textbooks download Win Bigly: Persuasion in a World Where Facts Don't Matter

Overview

Win Bigly: Persuasion in a World Where Facts Don't Matter by Scott Adams "If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the history of humankind. I'll fix that for you in this book."   Adams was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.   Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We’re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech—a hand gesture here, a phrase there—and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact.   The point isn’t whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:   ·  If you need to convince people that something is important, make a claim that’s directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is and will remember the issue as high priority. ·  Stop wasting time on elaborate presentation preparations. Inside, you’ll learn which components of your messaging matter, and where you can wing it. ·  Planting simple, sticky ideas (such as “Crooked Hillary”) is more powerful than stating facts. Just find a phrase without previous baggage that grabs your audience at an emotional level.   Adams offers nothing less than “access to the admin passwords to human beings.” This is a must read if you care about persuading others in any field—or if you just want to resist the tactics of emotional persuasion when they’re used on you.

More eBooks: Livres téléchargeables gratuitement pour iphone Tristes Tropiques en francais here, Download google books legal Sound Art: Sound as a Medium of Art link, Free download ebook for iphone Science Comics: The Brain: The Ultimate Thinking Machine by Tory Woollcott, Alex Graudins 9781626728011 site, Descarga gratuita de formato ebook EL BOSQUE SABE TU NOMBRE 9788413140599 download pdf, Descargas gratuitas de libros de audio en línea EL TIEMPO ES LO UNICO QUE TENEMOS: ACTUALIDAD DE LAS ARTES PERFOR MATIVAS 9789871622825 here, Ebooks magazine téléchargement gratuit Le monde arabe en morceaux - 2e éd. - Des printemps arabes au recul américain 9782200629014 in French par Charles Thépaut download pdf, Mobile ebook jar download Mathematical Maturity via Discrete Mathematics site, Books downloaded onto kindle Trailblazer: The Power of Business as the Greatest Platform for Change (English literature) CHM by Marc Benioff, Monica Langley 9781984825209 download pdf, Descargas gratuitas de libros de internet 35. LLANTERNA MÀGICA. ANTOLOGIA POÈTICA (Literatura española) de AA.VV. ePub PDF CHM 9788468211756 pdf,